Poor Customer Experiences - Ignore them at your peril

I take each and every communication with a customer as a very important event. Your customer-facing employees (you if you're in this by yourself) may have dozens of customer contacts a day. But your customer? How many contacts does he or she have with your business daily, weekly, monthly or even annually? Very few, IF you're keeping them happy. But what about when they feel the need to communicate with you? I'm not talking about routine placing an order type of communication. I'm talking about a non-routine "I have a problem that I need you to take care of" type of communication. Maybe once a year? Of course, this depends on the type of product or service you're providing, but I think you get the idea.

I'll be sharing some good customer experiences in this blog that will be open to your comments. As I've said, I take customer service very personally and I wholeheartedly believe that anybody with a product or service to sell will take it that way also.

If a company I deal with fails to satisfy me, then I will not do business with that company for long. I'll find someone else providing the service that I can be happy with. If my original company does not pay attention to these experiences, they'll never even know why I left them.