Friday, March 26, 2010

Verizon - Nexus One (Non) Release

I used to have inside information regarding Verizon releases... unfortunately this is true no longer. However, one thing I do know from my previous experience is that Verizon Communications (the telephone company) and Verizon Wireless are constantly becoming more and more integrated as far as their internal procedures and policies.

It makes sense, right? Why have two marketing departments, or two customer service departments when one will do? This is especially true when your 100+ year-old core business (telecommunications) has become virtually obsolete and your business plan has dramatically changed to depend on the relatively newer, leaner, faster, non-regulated wireless business.

So, Verizon is able to save big bucks by laying off thousands of management employees. Verizon is getting rid of their experienced marketing people and replacing them with their lower-salaried counterparts.

Again, this makes good business sense, on paper.  Well, one of the disadvantages to this plan is that along with the lower salaries, you get inexperience. I think that this is blatantly obvious with their failure to announce a release date for the long-awaited Nexus One at this year's CTIA conference.

According to many sources, Verizon's no-show has completely alienated thousands of prospects who are tired of waiting for the giant provider to provide them with a current blockbuster phone. We're aware of the network advantages of being on the Verizon network, but is it worth the lack of functionality of the surprise must-have gadget of the decade?

Verizon... wake up...

I'm afraid that for many of your subscribers who were waiting for an iPhone alternative and those tired of dropped calls on other networks it may be too late!

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